The Macallan

An impressionistic landscape portfolio commissioned by Macallan for their 2024 global advertising campaign. These photographs were displayed as large-scale billboards throughout all of London's city centres and tube stations for multiple weeks, as an alternative to traditional still life advertising photography. The images are comprised of aerial photographs of the Scottish barley fields captured from a helicopter, and colourful pigments exploding over the Speyside river.

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Macallan Whiskey Advertising Campaign, 2024
Macallan Whiskey Advertising Campaign, 2024
Macallan Whiskey Advertising Campaign, 2024
Macallan Whiskey Advertising Campaign, 2024
Macallan Whiskey Advertising Campaign, 2024
Macallan Whiskey Advertising Campaign, 2024
Macallan Whiskey Advertising Campaign, 2024
Macallan Whiskey Advertising Campaign, 2024
Macallan Whiskey Advertising Campaign, 2024

The Macallan 2024 main advertising campaign, United Kingdom

Archive, 2007–26